Infographics about Social Media

Goodbye, "Guiding Light." Hello, YouTube.

Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and Facebook.

"The digital media has pretty much exploded," marketing chief Marc Pritchard said in an interview. "It's become very integrated with how we operate, it's become part of the way we do marketing."

Yana Paskova for The New York Times

EPISODES Melissa Rose Ponce De Leon, a k a MakeupByMel buying Sephora products in Manhattan.

With any marketing campaign, it's important to measure results against its goals to determine campaign success. Here are 27 questions to help assess branding effectiveness.

Statistics from the 2010 World Cup

YouTube has been at the forefront of developing HTML5 video solutions, and was even one of the first publishers to introduce an HTML5-compatible video player. The site has also worked to push open standards by incorporating support for parent Google’s new WebM video format, which can be used on YouTube in certain supporting early browser builds.

 

So it comes as a bit of a surprise to see software engineer John Harding outlining on the YouTube API blog yesterday many of the reasons why YouTube will continue to use Flash for the majority of its video delivery, despite the emergence of the HTML5 video tag.

via newteevee.com

HTML5 video not ready for primetime. Yet.

“This thing is bigger than any marketing we could have concocted,” says Lennox, whose parent company also owns Island, the Bieber label.

And yet Biebermania was concocted – it is the product of a carefully engineered marketing campaign that plucked a downy kid from small-town Ontario and relocated him to a hip-hop hotbed in the Deep South. In Atlanta, young Justin was transformed from the runner-up of a local talent competition to everybody's boyfriend in what seems like no time.

His throngs of caterwauling fans look like the latest incarnation of Beatlemania, but there is something very different at play here:

via youshouldhavealsoseenthis.com

You pretty much have to cancel your whole week to enjoy these links.. wow, the internet is full of awesome (as if you didn't already know)