A Web Designers Guide to Information Architecture

Web Design and information architecture go together like peas and carrots. Whether you have an information architect to work with or you are flying solo, a basic understanding of the interaction between the two is a fundamental in designing successful websites. Design is a layering process, and a general understanding of information architecture (IA) is pivotal to web designers seeking to excel in their craft. Information architecture is a fundamental cornerstone of a successful website – employing its principles ensures that the site’s users will experience functionability, ease of navigation, and easily discoverable content.