more about the campaign:
http://66.196.80.202/babelfish/translate_url_content?.intl=fr&lp=fr_en&trurl=...

Here's that opt-out URL: http://delivery.ypg.com/delivery/

:)

(ps:  However it's not a secure page, despite asking people for their name, address, email, phone number, etc.)

Viral video long has seemed a crap shoot, or more like a lottery considering the potential of the payout vs. relatively small cost and even smaller odds of success. But the recent string of viral hits from one unit of one marketer -- Procter & Gamble Co.'s men's grooming business -- seems to point to a formula, and one that can be repeated.

Mustafa spots have become a mainstay on Visible Measures and Ad Age's weekly viral video chart.

--> Up to

What the New Digg Means For Your Business

By Neal Rodriguez
Published August 19, 2010

Digg has been notorious for driving a server-crashing influx of traffic to web properties worldwide. The social news site has been able to drive anywhere from 1,000 to over 1.3 million page views in mere days.

Reportedly 70% of Digg’s user base have blogs, which when promoted to popularity are picked up by other bloggers, driving additional traffic. This helps websites attain additional exposure.

Why the New Digg for Your Business?

The new Digg will allow publishers to grow a targeted following much like Twitter, without having to promote content to Digg’s front page. When you submit (or Digg) your content, it will be exposed to your following on their My News page (see below).

via socialmediaexaminer.com

Cream has selected 10 of the best football-related campaigns including sponsorship, ambush marketing, player-endorsements and grass-roots activities.

Will You Be E-Mailing This Column? It’s Awesome