Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign.
By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland.
Television ads will start
Using Google earth, I can soar like a bird above mountains and continents and then zoom right down to my own bedroom window with a simple, relatively intuitive interface. So why do I navigate my social world using a Twitter client that looks like a command line interface, and assumes I read every update? I think personal online tools need to do a better job of understanding different levels of network scale, and as our social world become bigger and more noisy, they should make it easier for us to find and jump through proximity wormholes to move from macro-scale networks to micro-scale intimacy and back again as seamlessly as possible.
Coca Cola - The Real Life Like - (2010) Israel
Another example of the trend of 'real world communicating with the virtual world' of a social network
At the recent Enterprise 2.0 conference, the key topics ranged from developing open and collaborative cultures, to integrating social business software that brings together brand monitoring and customer engagement tools via the Social Web. While there is still room for discussion over which Web 2.0 solutions are best, by now it is fairly obvious that we are at a tipping point in the design of the New Social Enterprise.
Very interesting article, particularly the case examples.
Hitwise, the web analytics firm, has a report out today that claims that social networks now receive more UK Internet visits than search engines.
According to Hitwise, during May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%, representing the first ever month that social networks have been more popular than search engines in the UK.
Information provided by CrunchBase
Many of you may have heard of or played the Six Degrees of Kevin Bacon, which is a trivia game based on the idea that any actor can be linked to actor Kevin Bacon within six steps through roles in movies. Of course, this game is based on an actual philosophical theory, Six Degrees of Separation, which refers to the idea that everyone is at most six steps away from any other person in terms of relationships. Well it looks like this philosophy can also apply to social networks.
Read on: http://techcrunch.com/2010/04/29/sysomos-the-kevin-bacon-game-applies-to-twit...
Facebook’s third f8 developer conference kicks off tomorrow in San Francisco and online, with the social networking company likely to announce what is essentially a game plan to not only socialize the web, but to marginalize the pre-social web. But while such a plan indicates a tussle with fellow upstart Twitter, the real battle is Facebook vs. Google....
Continue reading about Facebooks new plans for the web: http://bit.ly/aQZ0ki
