Social networking meets life saving.

Here at Inside Mobile Apps conference, Facebook CTO Bret Taylor talked about how mobile will be Facebook’s primary focus in 2011, mainly because “mobile devices are inherently social,” he said. Currently Facebook has 1/3 of its almost 600M user base (200M) on mobile devices and Taylor says that Facebook mobile users are 2x as active as Facebook web users.

Taylor thinks of Facebook as a horizontal platform i.e. easily accessible. One big goal for Facebook is reducing friction on mobile and extending Facebook engagement to all devices, and Taylor brought up the PS3, the iPhone and customized devices (but conspicuously not the iPad) as examples.

As an example of a frictionless solution on mobile, Taylor brought up Facebook Single Sign On and mentioned that social movie site Flixster had a 300% increase in usage after it implemented the feature.

As Facebook has already seen with Facebook Places, Taylor emphasized that the convergence of mobile, local and social is the most interesting locus of growth in the space and a trend to watch as it deeply integrates real life with the social graph.

Information provided by CrunchBase

At the recent Enterprise 2.0 conference, the key topics ranged from developing open and collaborative cultures, to integrating social business software that brings together brand monitoring and customer engagement tools via the Social Web. While there is still room for discussion over which Web 2.0 solutions are best, by now it is fairly obvious that we are at a tipping point in the design of the New Social Enterprise.

Very interesting article, particularly the case examples.

By Russell Garland

This year’s Enterprise 2.0 Conference offers further evidence that large companies are getting serious about adopting the kinds of online collaboration tools that many of their employees use routinely in their personal lives.

Now in its sixth year, the event, which began Monday and runs through Thursday in Boston, drew about 1,500 attendees, up slightly from last year, a sign of the topic’s popularity despite the recession, said Steve Wylie, the conference’s general manager.

Companies on the cutting edge started adopting Enterprise 2.0 a couple of years ago, often via internal lines of business that sought to circumvent the IT department and implement their own social networks, Wylie said. “We need to move beyond fragmentation,” he said, but the leadership has to come from corporate chief information officers or other members of senior management. “It’s becoming more of a mainstream product.”

Orkut. Used it? I did back in 2002, but since then? No one I know uses it.
Jaiku. Used it? I did back in 2006, but since then? No one I know uses it.
Dodgeball. Used it? I did back in 2006, but since then? No one I know uses it.

These are just a few of the failures Google has had trying to figure out the social space.

Tomorrow they’ve invited a ton of journalists to see a new social effort. The headline on top of Techmeme screams “Twitter killer.”

Um, I’ve learned in life that past behavior is the best predictor of future results.

So, why is Google going to succeed THIS time when its past experiences into social networking have failed and failed miserably?