The opportunity is really the product of a collision between Desktop and Mobile worlds: the explosive popularity of apps are reshaping the Web’s link graph around the App Store and Android Market sites.

It comes as no surprise that “Popular Apps” listed in the App Store and Android Market pages are driven by app download volume and rating quality. But these app profile pages and app “directories” (like the App Store’s Lifestyle category page) are also webpages.

As search engines continue to index, display, and rank app pages for search-dominant mobile users, app-mania is simultaneously driving  a geometric expansion of the backlinks and social popularity of these ordinary webpages – giving them extraordinary influence over organic search results.

The net effect, based on our own analysis of top ranking mobile iOS apps, appears to be a powerful feedback loop: App Store popularity gets rewarded by incremental Google visibility.

Creating smart design for the mobile web is one thing, but along with smaller screens, various devices, and the fact that users have mobile web on the go, the way we organize content for the mobile web must be different from the traditional web as well.

Information architecture is the way to lay out, organize, and structure content in order for it to be consumed by our users in the most efficient way possible. Because mobile users often times use their mobile devices for purposes entirely different than one would use on a non-mobile device, we must use information architecture in an entirely different way when we create our mobile websites.

In this article we'll go over the basics of why information architecture is different for mobile, and some best practices on how to create effective information architecture for this most modern era.

eMarketer recently polled mobile marketers on ROI stemming directly from mobile programs. A handful (8 percent) of respondents reported strong results. A few (10 percent) reported disappointing results. But, the great majority (63 percent) admitted that they were virtually clueless regarding the ROI of their mobile marketing campaigns.