Mattel (MAT) plans to release a game called Mindflex Duel in August, which will let players move a ball through an obstacle course, using only the power of their minds. Opponents at play must use headsets that pick up brainwaves to levitate and move the ball to opposite ends of the board.

Mindflex Duel is the next generation of Mattel's popular Mindflex game, which involved a single player moving a ball around an obstacle course. That game, which carried an initial price tag of $80, sold out in less than two months in 2008, says Susan Russo, director of game-play marketing at Mattel. "The response to it was overwhelming," she says.

Image: Flickr/Astroot

 

Angry Birds is officially part of pop culture: Rovio has sold more than 2 million plush toys from the game, executive Peter Vesterbacka said during a speech at the Game Developers Conference in San Francisco this afternoon.

This is just the beginning: Rovio plans to expand the Angry Birds franchise into other types of products.

The game has been downloaded more than 50 million times and is the top-selling iPhone app of all time.

Angry Birds' Super Bowl ad this Sunday will be the first to be broadcast with an embedded code.

The code will unlock a secret level in the Angry Birds game, normally inaccessible to players, according a report from Reuters.

The 30-second commercial will spotlight the upcoming Angry Birds Rio game app for smart phones and tablets, developed by game company Rovio, which is hyping the upcoming Fox animated movie "Rio."

The Angry Birds Super Bowl ad is set to run during the fourth quarter of the matchup between the Green Bay Packers and the Pittsburgh Steelers, being played in Cowboys Stadium in Arlington, Texas.

Tom Chatfield spoke last July at Ted about “7 Ways Games Reward the Brain. “While I watched Tom’s speech, I realized that Social Media has more in common with game theory than with content marketing. Here’s my take on his 7 rewarding concepts as applied to Social Media marketing.

Rovio, via Associated Press

Rovio says Angry Birds players spend 200 million minutes with the game daily.

Fender has created a Squier Stratocaster guitar that's also a game controller for Rock Band 3

The prototype for Microsoft's Kinect camera and microphone famously cost $30,000. At midnight Thursday morning, you'll be able to buy it for $150 as an Xbox 360 peripheral. Let's take some time to think about how it all works.

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MINIGetawayStockholm | October 18, 2010

Download the app at minigetawaystockholm.com This reality game challenges yo...

MINIGetawayStockholm | October 18, 2010

Download the app at minigetawaystockholm.com

This reality game challenges you to do the impossible: stay at least 50 metres away from everybody else in Stockholm city between October 31st and November 7th 2010. If you succeed, you win the new MINI Countryman.

Check out the complete game rules in the app or at minigetawaystockholm.com.

Reality Gaming, the MINI Way.

Category:

Gaming

Tags:

• MINI
• Countryman
• game
• reality
• gaming
• car
• stockholm
• spel
• data
• iphone
• mobiltelefon
• bil

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