Interesting demo of an app developed using the Flex framework (using Flash Builder) and then exported as an iOS app to run on an iPad and an iPhone.

Flex 4 & Flash Builder 4 are Here!

By Rich Tretola | March 22, 2010
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Adobe has made it official. Adobe Flex 4 SDK is final and now available at the open source site. Adobe Flash Builder 4 is also now available.

"Hmmm... Upgrades." - Neo

� Brightcove on Mobile Flash Player 10.1 | Main

How RIA Advertising Works at 360Flex

I'm excited to announce that I'll be giving a talk, How RIA Advertising Works, at 360Flex. You can hear me at lunch on Monday, March 8th.

I've been building advertising SDKs for more than a year at Brightcove, and I want to share the things that I've learned about how advertising works- we'll go over the basics of advertising (CPMs, Mad Men, ad networks), the life of an ad (ad policies, ad delivery, impressions), and the emerging standards (VAST, VPAID). It will be a very technical dive into an area that many of us make our living off but which not a lot of people understand. A coworker of mine, Melissa Gregory, will also be giving a ten-minute introduction to Brightcove at the beginning of the talk.

The presentation I'll be giving is a sponsored presentation for Brightcove. I don't want this to dissuade those who just want to hear about RIA advertising, as my goal is to make this a talk that's the same as the non-sponsored talks at the conference. Being a former speaker at 360Flex in Seattle, I know I can make this happen, no matter if you use a different video platform or none at all.

I'm happy that Brightcove is a Bronze sponsor at the event. We'll have a booth there, which I'll be manning at points and where you can learn more about what we do (and pick up some schwag).

Not signed up for 360Flex? If you can get to San Jose in two weeks, you should sign up now. This is the original Flex conference, and the people who attend make it a one-of-a-kind event. I went to the first 360Flex in San Jose as well as 360Flex in Seattle three years ago. I met so many incredible people at both events, and I'm sure it will be the same at this one.

Tags: advertising, brightcove, flex

Posted on February 24, 2010 8:52 AM | Permalink | digg | del.icio.us

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This looks like it would be an interesting talk. I'll have to keep an eye out to see if they post anything online after 360Flex.