Mobile marketing solutions provider Blue Bite and digital media company Reach Media Group (RMG) are teaming up to deploy NFC technology to over a third of RMG's 200,000 digital screens over the next six months.  In addition, Blue Bite is working with other partner networks to bring its total NFC deployment to 200,000 screens across the U.S. These digital screens, such as those found in malls, theaters, bars, clubs, gyms, airplanes, taxis, and elsewhere, allow advertisers to display video ads to millions of viewers per month. RMG, in particular, provides access to over 70 million viewers monthly.

0diggsdigg

 Share

Holograms aren't quite here yet, but if you're looking to create some 3D projections, there's a new way to do so: fog.

 

via youtube.com

STRATACACHE CEO Chris Riegel said the translucent display, intended for retail, grocery and c-store environments, is new to the marketplace but also a signpost for the direction digital signage needs to head.

PrimaSee showcases high-definition, dynamic video advertisements embedded in a see-through glass panel. These translucent promotional videos would correspond with products visible behind the displays, say in a grocer's freezer aisle, to convey point-of-purchase or point-of-decision brand messages.