Good article about how brands are changing. Talk also about the new OCAD brand. http://www.fastcodesign.com/1664654/these-brands-allow-users-to-design-them-h...
more about the campaign:
http://66.196.80.202/babelfish/translate_url_content?.intl=fr&lp=fr_en&trurl=...
Of all human activities, creativity comes closest to providing the fulfillment we all hope to get in our lives. Call it full-blast living.
Creativity is a central source of meaning in our lives. Most of the things that are interesting, important, and human are the result of creativity.
What makes us different from apes--our language, values, artistic expression, scientific understanding, and technology--is the result of individual ingenuity that was recognized, rewarded, and transmitted through learning.
When we're creative, we feel we are living more fully than during the rest of life. The excitement of the artist at the easel or the scientist in the lab comes dose to the ideal fulfillment we all hope to get from life, and so rarely do.
This is pretty neat but I don't think it's very livable. Can't sit on the couch without a beam of light in your face and walking around would cause shadows and ruin the lighting design.
