How Online Video Killed Blockbuster

Blockbuster filed for Chapter 11 bankruptcy protection this morning, as part of a pre-arranged recapitalization that it has negotiated with its bondholders. With the filing, Blockbuster has wiped out nearly $1 billion in debt and given most of its bondholders equity in the company instead. The filing marks the end of an era, in which Blockbuster dominated the home entertainment space with thousands of local stores throughout the U.S.

3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider

Starting or maintaining a small local business is no easy task.  This is especially the case whensocial_media-1 you offer a product or service that is provided by major players that are hard to compete solely on price with.  For every story of a mom and pop shop that has fought off the corporate giants, there are hundreds that did not share the same fate.

However times are changing, and technology is providing opportunities that were never even thought possible just a few short years ago.  While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention.