AR-Tees Puts Augmented Reality On A Shirt

Can't find a way to sell a shirt with an old TV graphic printed on it?  Do what these guys did: incorporate the design in a Flash-based augmented reality web app and give people a reason to buy.
Called AR-Tees, the shirt is a basic black tee with a TV graphic and a square box with graphic markers in the middle.  You won't magically be in an AR universe every time you wear it, but when you're parked in front of the computer with a webcam in tow, you can take part in a little pointless entertainment.