Angry Birds Rio game Super Bowl ad will feature embedded code for new level

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Angry Birds' Super Bowl ad this Sunday will be the first to be broadcast with an embedded code.

The code will unlock a secret level in the Angry Birds game, normally inaccessible to players, according a report from Reuters.

The 30-second commercial will spotlight the upcoming Angry Birds Rio game app for smart phones and tablets, developed by game company Rovio, which is hyping the upcoming Fox animated movie "Rio."

The Angry Birds Super Bowl ad is set to run during the fourth quarter of the matchup between the Green Bay Packers and the Pittsburgh Steelers, being played in Cowboys Stadium in Arlington, Texas.

Taco Bell Launches Ad Campaign in Response to Lawsuit

aco Bell has launched a national advertising campaign in response to a lawsuit filed Jan. 19 against the fast-food chain regarding its "seasoned ground beef."

The fast feeder is placing full-page ads in national and local newspapers to fend off charges made in a class action suit that Taco Bell misleads consumers when it says its restaurants serve "seasoned ground beef" or "seasoned beef" and is actually serving "taco meat filling," while the remainder consists mainly of "extenders" and other non-meat substances.

Taco Bell Real Beef print ad
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Taco Bell print ad

Now this is remarkable. An amazing interactive (newspaper) iPhone ad [video]

AXA have created an excellent newspaper ad, that shows the new age of advertising at its best. I’m a big fan of interactive advertising, and what happens when ads meet social and this is an excellent example of that. The video below shows the AXA ad in action, which directed the reader to place their iPhone over an empty space on the page :