The Interactive Advertising Bureau of Canada (IAB) recently announced that Canadian online advertising revenues for 2009 exceeded budgeted expectations. The expected revenue was already optimistic at $1.75 billion, but real revenues grew by 14% to reach $1.82 billion for the year.

This revenue has grown by 10% or more in 9 out of the past 10 years. It was less than $100 million in 2000, but it's now swiftly gaining on print ad revenue.

Online video advertising shot up from $12 million in 2008 to $20 million last year. Email advertising waned, dropping from $18 million to $13 million over the two-year period. Video game advertising is a brand new category for 2009, and it opened with a revenue of $3 million. This is expected to grow steadily.

The most popular category for advertising was automobiles (12%), surprisingly, followed by packaged goods (10%), with financial services in third place (9%). Technology, retail, and communications weren't far behind (7%, 5%, and 5%), with entertainment, leisure, media and health (5%, 5%, 4%, and 2%) rounding out the top 10.

via techvibes.com

Google (NSDQ: GOOG) whittled its mobile businiess down to the basics for its third ‘educational’ webcast of the year Monday. The company’s three main points:

1) Simple data plans, more powerful mobile browsers, and better smartphones are driving usage of the mobile internet. Specifics: Google alone has seen mobile search traffic jump five-fold over the last two years and there are now 50 million active users of Google’s mobile maps.

2) Google will invest in mobile apps. Executives showed off Google’s new mobile product search as well as ‘Goggles,’ which lets people search by taking a picture from their phones.

And 3) Google’s goal is to make mobile advertising easy. As an example, engineering VP Vic Gundotra demonstrated how an advertiser could target mobile phones simply by selecting a different radio button on a website.

SAN FRANCISCO — Facebook, the world’s biggest social network, is selling more ad spots to big companies like Wal-Mart Stores, Procter & Gamble and PepsiCo. But the site’s pages are also home to countless ads from smaller companies that can be funny, weird or just plain creepy...

Facebooks ad network is evolving and while it does sit back and enjoy the ride.

If you run a Website that uses DoubleClick’s DART ad server or Google Ad Manager, those products just got a major upgrade and rebranding. The DART brand is being retired and it will now be called DoubleClick For Publishers. Meanwhile, Google Ad Manager (which targets smaller Websites) will now be called DFP Small Business. With the rebranding, DoubleClick is rolling out a new dashboard to manage the ads served on a publisher’s Website, improved ad-serving algorithms, and a new set of APIs.

Google is consolidating all of its ad serving products for display ads under the DoubleClick banner, and turning DFP Small Business (formerly Google Ad manager) into a feeder system for DoubleClick for Publishers (formerly DART). Google details some of the new changes on its main blog

Via TechCrunch

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Written by Ryan Lawler
Posted Monday, February 8, 2010 at 6:30 PM PT

 

Advertisers Look Beyond the 30-Second TV Spot

Advertisers are becoming increasingly “disenchanted” with TV ads, according to a recent survey of 104 U.S. advertisers. The survey, performed by Forrester along with the Association of National Advertisers (ANA), found 62 percent of advertisers believe that TV advertising is less effective than it used to be, which is causing them to shift their budgets away from the traditional 30-second spot.

Effectiveness is only one reason advertisers are dissatisfied with TV ads; measurement was another issue that the survey identified. Almost all respondents said the industry needs audience metrics beyond reach and frequency. Along those lines, 82 percent said they wished they had TV ratings for individual ads. Advertisers also showed displeasure with the ability to target those ads. 78 percent are interested in being able to serve ads to certain types of consumers, but less than 60 percent said they would pay a premium to do so.

Inability to obtain specific measurements are an issue.